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THE FISHER GUYS

With the boom in outdoor activities, the number of customers participating in fishing activities has increased. Fishing is no longer a simple leisure activity, but a part of life, enjoying life while combining fashion, improving safety and protection, comfort and quality of life, and creating a unique style.

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//  PRODUCT DESIGN

Product Name
Lure special vest/flotation device

Product Introduction
We were designing an vest for lure fishing, and during the pre-development phase we found that the public was still bothered by the sweltering heat, pocket configuration, and tool carrying during door-to-door fishing activities.

The use of reflective water-repellent fabric increases the safety of users when traveling at night, and also reduces the heaviness of the undershirt after falling into water and the wear and tear of use.

Then there is the part of the inflatable floatation device According to the user's habits, the left and right positions can be adjusted at will in the hope that the user can extend the rescue time through the flotation device if he accidentally falls into the water in the course of fishing activities.

Finally, the concept of using fake bait for lure fishing and providing special configurations for lure fishing is intended to convey safety awareness and the concept of environmentally friendly fishing.


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//  TEAM MEMBER